The Society of American Florists
connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.
SAF News, Events and Updates
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Latest Floral Industry News
Remembering Those We Lost
The floral industry honored the legacies of several leaders who died this year. Kenneth Royer,...
2024 in Review: SAF Guided and Connected the Industry
In a year that brought a changing political landscape, two destructive hurricanes, new findings on...
Business Shifts: 2024 Closures and Consolidations
The floral industry experienced several changes this year, marked by closures, consolidations,...
Highlights from this issue
Surprise Holiday Hits
Mark your calendar with these lesser-known celebrations that drive sales year-round.
Get to the Root of the Problem
Use this handy guide to diagnose and problem solve common plant problems for your customers.
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
SAF Classifieds